For years cyclists have been lamenting the loss of the simple box section rim in a shiny silver polished finish. They were available here and there but you really had to scour local swap meets, eBay and Craigslist. If you did find them they were usually used, and in varying ranges of condition, mostly poor to fair at best and required a careful and very experienced builder to get them close to true.The price is $50 (not $40 as we initially thought; sorry).
Well, no more of that. Velo Orange has worked for months with one of the premier rim companies in Taiwan. We researched different widths, shapes, and materials, and what was being currently sold. It quickly became apparent that we needed to offer an alloy doublewall rim. Doublewall construction adds a bit of weight as compared to singlewall (or open box) rims, but we feel a classic doublewall box design is far superior in terms of overall strength, load capacity, and impact resistance.
The PBP rims in house weigh around 450g. The 19mm outside width and 13.2mm inside width is ideal for tires up to 32mm.
We paid a little more for stainless eyelets and a lot more for a high polish finish. We kept the graphics down to an absolute minimum; there is a simple VO sticker for identity.
The 700c PBP rim is offered in 36 and 32 hole versions. For wheelbuilders, ERD is 606mm.
Since Chris is on vacation, questions in the comments may not be answered for a long time.
UPDATE: After reviewing all the costs we realized that the price of these rims has to be $50, more than we initially thought, but still pretty reasonable. Chris says he was simply looking at the wrong column in one of Tom's infamous (and yard wide) spreadsheets.