01 April, 2013
VO LUX Frames
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In addition to the black components, that I mentioned in the previous post, VO will soon introduce the "LUX" range of frames. We'll use the same well proven geometry as on regular Velo Orange frames, but with very special lugs, custom paint work (or precious metal plating), hand shaped fork crowns, and special packaging (burled walnut travel cases). As you may know, luxury goods are the fastest growing category of products in the world. This is fueled largely by the economic boom in China and other Asian countries. While the LUX frames will be available here, we will concentrate marketing in other countries.
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15 comments:
I want one! Can you add diamonds to the lugs, please?
Have you ever considered drillium lugs? Only in my wildest dreams can I imagine how beautifully a drillium-lugged bike would plane.
Why no gold plating?
Make mine from the cast platinum Nervex lugs and the air hardened, quintuple butted and diamond encrusted Unobtanium tubing, please.
yes. When does the VO "Balleur" frame come out?
When does the VO "Balleur" frame come out?
April Fools perhaps?
No tapered headset or drillings for electronic shifting?
Will it be solar powered?
Will I be able to order the burled walnut case separately, sans frame?
OMG, GYNAZZLED CAMPEUR! Be still my beating heart!
Do they come with bells that go "bling-bling"?
This may be an April Fool's joke but China is currently the biggest market for expensive bicycles because the demand for luxury goods of any sort in China seems to be unlimited.
Phil
I hope it is April 1st.
Marketing to other countries because... we're too broke to buy them over here? Oh, I see what you're doing there. As long as they boost the local economy, I guess I'm okay with that.
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