by Igor
Here at VO World Headquarters, we may seem like retro-grouches because we make some frames with 1" threaded steerers and rim brakes. Oh yeah, we're also called retro-grouches for using 1 1/8" headsets and threaded bottom brackets on our other frames, go figure. But in fact we do try to stay up to date with new technologies and "standards," even if we don't and, more than likely won't, adopt them.
It's nice being a bit insulated from the mainstream bike culture, where we don't have to publicize incremental changes for the sake of gaining a fleeting sliver of online press from dark forum dwellers with pasty skin. Frequently, these changes are bad for business and brand image.
Here's a typical scenario: "Cool, [insert big company name here] released a new off-road bike! Looks pretty good, nice geometry. Wait. What the heck spacing is that? Proprietary? New standard? There are no existing wheels that will work with that bike except for [big company]'s. Guess I'm not buying that or suggesting it to anyone."
What does this mean for you? It means that you will have more difficult choices to make regarding what you want out of your bicycle, beyond its intended use, because each individual component is slightly different and susceptible to obsolescence between model years. You'll spend more time second guessing your decision if you should have held out for Boost 148, because you know, performance. It's a frustrating game where new standards are developed by different companies for the sake of perceived gains with no support or care for serviceability by the cyclist or even the shop. Unless you buy their updated toolset.
Don't get me started on bottom brackets. Did you know the solution for creaky, poorly fitting, press-fit bottom brackets is a threaded system? Guess we're ahead of the curve on that one!
Just because I like older style components and aesthetics doesn't mean I'm a luddite who jams wireless shifting signals or breaks carbon forks. I definitely can appreciate new technology and techniques if it means a genuinely better product.
As much as I fawn over fancy lugwork, TIG welding allows us to make frames with absolutely no compromise in performance or handling or quality. In fact they might perform a bit better since they're lighter. And we can do this with less tooling and labor resulting in a considerably lower price tag.
While not applicable for touring or rando bikes, electronic shifting is super nifty. You really need to try it to appreciate how ridiculously fast and easy it is to switch gears. Also, you can mix and match road and mountain drivetrains to fine tune a rider's needs.
I'm a big believer in 1x systems. They're dead simple, lightweight, with very reasonable gear ranges. They're perfect for a large audience from 'crossers, commuters, MTB'ers, and even credit card tourers.
Bicycle Industry: Cyclists are smart and do their homework. They know when you're trying to pull one over on them and they will tell you with their dollars...and forum posts.
