Our shipper Brandon here at VO has a game of "what time period would you like to live in"? He and his girlfriend have discussions at home debating the best time period in history to have lived in a place or to have experienced certain things. I thought we'd expand that to cycling.
I'll limit the option to decades after WW2. Let's take a little look at the decades and some of the highlights:
1950's - Post war Europe starts to recover. French constructeurs ramp up production of bikes that were stopped or reduced during the war. Simplex derailleurs dominate the industry. US road bike building start with Schwinn at the front of the market. Raleigh starts importing bikes to the US. Era of travel by sea is ending as air travel becomes more popular and affordable.
1960's - Perhaps the pinnacle era for French constructeur bikes. Schwinn Paramount production starts in the US. Gear clusters go past 5. Hostel touring popular in Europe as incomes go up and rationing in Europe is ended. Sun Tour introduces the Slant Parallelogram derailleur making shifting easier and more reliable. TA introduces the Pro 5 vis crank set.
1980's - Mountain bikes become mass produced. Index shifting arrives and gears go up to 8 in the rear. Aero brake levers and clip in pedals become standard items on racing bikes. Pastel neon frame colors becomes popular for a year or two until we realize our mistake. Cassette bodies become the norm and freewheel hubs start a downward spiral. Mainstream US media takes notice of cycling after Greg Lemond wins the TDF.
1990's - Carbon and Titanium start to become within reach, price wise. Intergrated shifting and brake levers become popular, cycling seen on TV stations that don't have 3 digits in the channel number. Yen drops off and manufacturing moves to Taiwan from Japan for frames and most components. Garish colors for MTB's are the rage despite the 80's. Anodized purple becomes the go to color for US made CNC'd products. Campy introduces a MTB gruppo. Discontinues gruppo a couple years later.
2000's (noughts) - Shimano and Campy continue to battle it out to see who can put the most gears on a cassette, Carbon shows up on lower and lower price points of bikes. Multiple wins in the TDF results in the "Lance" effect: an uptake in road bike sales and sales of USPS jersey's.
2010's (teens) - Gear cluster battle reaches stupid levels, Camo becomes a "thing" color wise, steel bikes make a resurgence in major manufacturer lineup's. Women are welcomed as customers and offered products designed for them rather then just a different color scheme. Bikepacking offers lightweight touring to the masses and hipsters a new place to drink bourbon.
What era would you prefer to ride in?