Reading my new favorite magazine, Monocle, I came across a reference to Arrow bicycles of Japan. I hadn't looked at Arrows in a long time, but I find their style and business model very interesting. Arrow is a small brand of city bike. They come in only a few models and without logos. The styling is utterly simple and a small number of options are offered. I have read that producton is limited to about 1000 bikes a year.
There seems to be a bespoke version of Arrow as well, called Trunk. Notice that the selection of colors available is quite large and very Japanese. This is not a collection of colors you would imagine an American or European company would offer.
Among the more unusual product is a "chariot", a very neat grocery trailer, and a push scooter. Their selection of wire and wicker baskets and child seats are also noteworthy. Maybe we could have a chariot stage in the TdF?
Interesting company, this Arrow. It's nice to see the independent thinking. Look around the site and follow the links. You'll find some fascinating stuff. And don't miss the very cute shop turtle
23 July, 2007
Posted by Velo Orange at 1:39:00 PM