Ask the average cyclist to name a frame builder and it's likely that "Richard Sachs" is the only name they'll come up with. Richie's name recognition comes from decades of superb frame building. There are not many builders around that started in 1972. And it helps that he possesses more than a little marketing savvy. How many frame builders have appeared in dozens of magazine and newspaper articles, sponsored their own cyclo-cross team, and have their own lines of lugs?
The latest effort from The House of Richie is a book, no a portfolio, of his frames. The 21 pages are filled with exquisite photographs by Jeffery Weir, who also shoots for Calvin Klein, Nike, Panerei, Lipton, Mikimoto.... (You see what sort of company we're in.) It covers the Richard Sachs signature series road and cyclo-cross bikes in mouth-watering detail. There are no randonnuese yet, but he did say something about a turnpike hunter in his last e-mail. Pretty cool ATMO.
As for the price, if you have to ask....
02 May, 2007
Posted by Velo Orange at 1:16:00 PM